The Bible of Internet Marketer 2.0

Thinking of stepping into marketing but don't know where to start? 
The updated edition transforms the spells of "cross-channel analytics," "remarketing," "media planning," and other terms into working tools for business, companies, and personal brands. Ivan Barchenkov — a certified expert... in training on Yandex advertising products — structures all the techniques of digital promotion and provides basic knowledge on their use. This book is the bible of the modern digital marketer, version 2.0.

It will help to understand:
- how promotion channels work collectively and separately;
- how to set up contextual advertising and whether it can pay off immediately;
- how attribution models work;
- which approach to take on media planning questions;
- how to assess the effect of display advertising;
- how to launch ads in Telegram ads.

The acquired knowledge will allow for easy decision-making when setting up a marketing campaign, regardless of the changing trends.