The Big Book about Social Media for Entrepreneurs, Experts, and Bloggers

Helpful content or lifestyle? Entertaining videos or expertise? Likes or sales? Can you get both? This book will help you understand social media as a working tool for business: what you really need to do to get customers to buy... from you. Maxim Ilyakhov and Rodion Skryabin guide the reader through all stages of managing social media. You will learn: — which trends to chase and what to avoid spreading yourself too thin; — how to write an interesting text, choose an informative image, and manage video production; — which tools to use for different types of businesses; — where the money is in social media and how to extract it. The focus of the book is on rationality and a strategic approach rather than on fashion and hype. Here is everything you need to attract customers, build trust, and increase sales. Bonuses: examples of project return calculations and ready-made strategies for different types of businesses.