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Trump University. Branding 101
Marketing professor Don Sexton will unveil the best ideas for creating and promoting an effective brand to all entrepreneurs, marketers, and managers. This practical guide covers all the secrets and nuances of global branding, introduces various branding strategies that may... come in handy, and explains how to get the most benefit from them.
Author: Дон Секстон
Printhouse: Popurri
Series: Бизнес
Year of publication: 2010
ISBN: 9789851508927
Number of pages: 336
Size: 216x148x19 mm
Cover type: hard
Weight: 438 g
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