GRavitation. Strategies and tactics of interaction between business and government

GR management (from Government Relations – relations with the government) is a relatively new specialization for domestic business, but it is rapidly growing and has already gained popularity. In modern society, where the role of the state in all spheres... of public life is increasing before our eyes, it is extremely important for entrepreneurs to correctly position themselves, create a positive image of their company, build communication, and constructively defend their interests in relations not only with clients or business partners, but also with government representatives.
The collection of articles you hold in your hands aims to give entrepreneurs an understanding of this new area of activity. The authors of the collection are experienced practitioners who have been “on both sides of the barricades”: among them are top managers of leading Russian companies, and people with many years of experience in government structures. Relying on their own experience and practical knowledge, they not only present the theory of GR management but also provide life hacks and share successful case studies from their practice.
The book covers a wide range of topics that fall under the concept of GR: obtaining grants and subsidies from the government, acquiring the status of a “Russian manufacturer,” GR initiatives, digitization and its impact on government-business relations, issues of copyright protection, etc. As well as the “everyday life” of cooperation with the government, the risks and benefits that await entrepreneurs on this path. The strictness and precision of legal terms are combined here with descriptions of practical cases and life’s twists and turns, presented in a lively, vibrant, and vivid language.
The collection will be interesting and useful for all who are interested in GR management: students and teachers, entrepreneurs and government officials working with business representatives.