The main currency of the new era is a personal brand. Advertising and attracting clients is becoming more and more expensive each year. Constant crises and changing methodologies in social networks make the personal brand the only consistently working tool... for promotion in the new world. Ana Mavricheva has been working with politicians, show business stars, and million-follower bloggers for 15 years. In the book, Ana reveals her methodology that anyone can replicate. The author offers a system of 12 steps that will help: - Find your 'superpower' and double your income - Understand how energy leaks are connected to debts and loans - Build a system of neuro-markers of stars to remain in the minds of your followers and clients forever - Cope with the fear of publicity and 'harmful' listeners - Create a foundation for stable growth
Author: Ана Мавричева
Printhouse: Eksmo
Series: Бизнес. Как это работает в России
Age restrictions: 12+
Year of publication: 2024
ISBN: 9785042040740
Number of pages: 272
Size: 220x170x19 mm
Cover type: твердая
Weight: 510 g
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