How to Win Friends and Influence People

This book is an outstanding work by the renowned American psychologist, lecturer, and educator Dale Carnegie (1888–1955), first published in 1936 and has since gone through numerous reprints (original title - “How to Win Friends and Influence People”). It presents,... in a popular and accessible form, with many examples drawn from real life, how to build communication with people at work, in the family, and in society in a way that maintains good relationships and achieves one’s goals. The author provides simple and clear recommendations on how to make the interlocutor favorably disposed during a conversation, avoiding unnecessary arguments; how to make a negotiation partner pay attention to your arguments and accept your point of view; how to inspire subordinates and become a leader of a project. The edition is intended for a wide range of readers.