In a Common Language. Intercultural Communication in Business

In the existing political and economic situation, building cross-cultural communication becomes increasingly important. It is not only necessary to have knowledge of the language and culture of other people but also to understand what motivates them, their values, and mentality.... The book will help to learn the nuances of business communication with representatives of other countries and understand them, which will significantly enhance the effectiveness of communication.
The author takes a conditional division into East and West as a basis, examining two mentalities. Unique experiences of adaptation in various cultures from representatives of countries in Europe and Asia are also provided.
This publication is aimed at specialists in international departments of any businesses that envisage communication with other countries and cultures, students of international specialties, and anyone interested in other cultures and who frequently communicates with foreigners.Important: 1. You will gain information about how representatives of cultures behave towards each other in the work environment and whether there is a difference in attitude towards foreign partners.2. You will understand what the values of society are, and key points in building long-term business relationships.3. You will see what should be avoided in communication.4. You will learn about the principle of trust and other important concepts in different cultures.5. You will receive comments and advice from cultural insiders on what to pay attention to when collaborating with local partners.