Why are we willing to read some bloggers every day, while we don't even want to subscribe to others? Why is even one short post from Kanye West or Taylor Swift capable of shaking up the entire media space? What... videos and threads go viral? The secret always lies in a good story and the ability to tell it. Over 18 chapters, journalist and writer Egor Apollonov will not only derive the formula for effective storytelling but also show all the tools and tricks with real examples: from provocative videos of YouTuber PewDiePie and eccentric posts of Elon Musk to the captivating hooks from movies and the peculiarities of how the brain works.
Author: Егор Апполонов
Printhouse: Eksmo
Series: Лайк, репост, подписка. Искусство продвижения в социальных сетях
Age restrictions: 18+
Year of publication: 2024
ISBN: 9785041664350
Number of pages: 224
Size: 219x144x15 mm
Cover type: твердая
Weight: 329 g
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