Fashion and Cinema. How Films Shape Trends

Anna Bashtovaya is an artist and film costume historian, costume analyst in cinema. A mentor for projects and co-curator of the “Costume Designer” program at the Moscow School of Cinema. At the British Higher School of Design, she teaches the... block “History and Analysis of Film Costumes and Video Advertising Styling.” A columnist for popular platforms such as The Blueprint (section “Style in Film”), KinoPoisk, Arzamas, KinoReporter. Author of lecture courses “Fashion and Cinema,” “Fashion and Music,” “The Profession of Costume Designer,” “Color in Film.” She runs her own Telegram channel about costumes in cinema “Costume for Dummies.” As a costume designer, she has participated in creating commercials for brands like Yandex, Adidas, MTS, Snickers, Kaspersky, Wella, KIA, and others. In the book “Fashion and Cinema: 100 Years Together. How Films Shape Trends,” you will learn how the vast fields of fashion and cinema have influenced each other, how fashion trends emerged, how new fashion currents disseminated from screens to the general public and film lovers, how great Fashion Houses were inspired to create stunning collections, how jewelry brands promoted themselves and their products. The book features a convenient breakdown by decades of the film industry, starting from the 1920s black-and-white silent films to the beautifully shot film “Cruella” (2021), whose costumes won an Oscar in 2022. This allows for a better understanding of the development of the fashion era and offers an opportunity to dive into the beauty of film costumes. 55 black-and-white illustrations highlight the details and nuances of creating film hero images and allow the use of costume designers' developments in everyday life. Who is this book for: • For those who have never paid attention to the film costumes of their favorite characters; • For those who care about details, color, cut, and textures; • For those seeking inspiration; • For those interested in the development of the fashion industry; • For those who love to dress beautifully; • For those involved in creative fields – artists, designers, stylists, directors, and more.