Marketing 6.0. The Future Belongs to Immersiveness, Merging Digital and Physical Worlds
Marketing 6.0. The Future Belongs to Immersiveness, Merging Digital and Physical Worlds
Marketing 6.0. The Future Belongs to Immersiveness, Merging Digital and Physical Worlds
Marketing 6.0. The Future Belongs to Immersiveness, Merging Digital and Physical Worlds
Marketing 6.0. The Future Belongs to Immersiveness, Merging Digital and Physical Worlds

Marketing 6.0. The Future Belongs to Immersiveness, Merging Digital and Physical Worlds

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“Marketing 6.0” is a departure from familiar concepts. Philip Kotler, a world-renowned marketing guru, discusses metamarketing — the true merging of digital and physical worlds that creates an interactive and engaging customer experience. This approach is aimed at Generation Z...

Author: Филип Котлер

Printhouse: Eksmo

Series: Атланты маркетинга

Age restrictions: 12+

Year of publication: 2024

ISBN: 9785042004650

Number of pages: 240

Size: 243x171x180 mm

Cover type: твердая

Weight: 548 g

ID: 1685500
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