Marketing 6.0. The Future Belongs to Immersiveness, Merging Digital and Physical Worlds
“Marketing 6.0” is a departure from familiar concepts. Philip Kotler, a world-renowned marketing guru, discusses metamarketing — the true merging of digital and physical worlds that creates an interactive and engaging customer experience. This approach is aimed at Generation Z...
and Alpha, which are gaining purchasing power today.
You will learn how to:
- sell through short video formats and streams;
- launch new products and convey values using AI;
- make the customer experience of Generation Z and Alpha more appealing;
- use the five senses to promote your brand.
Metamarketing is the key to winning in the competitive battle for the customer.
Author: Филип Котлер
Printhouse: Eksmo
Series: Атланты маркетинга
Age restrictions: 12+
Year of publication: 2024
ISBN: 9785042004650
Number of pages: 240
Size: 243x171x180 mm
Cover type: твердая
Weight: 548 g
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