The dictionary contains about 40,000 terms related to various aspects of advertising and marketing activities and related fields such as economics and finance, sociology, demography, commodity science, media, printing, art studies, consumer psychology, law, statistics, management, political science, public catering,...
as well as the phraseology of business negotiations and everyday life.
At the end of the book, there is a list of English abbreviations and an Index of Russian terms.
Intended for advertising specialists and translators.
Author: Виктор Бобров
Printhouse: Zhivoi iazyk
Year of publication: 2004
ISBN: 9785887212456
Number of pages: 752
Size: 220x145x42 mm
Cover type: hard
Weight: 850 g
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