This is a sensational book. This is a hype book. This is a scandal book.
Everyone wants to make a splash across the country or the entire world, but in a way that "nothing happens for it".
For the first time, a...
practical guide to managed (!) information explosion and viral marketing is presented to the general public.
Every day, a person sees 2 million brands, messages, meanings. No more than 2000 are consciously perceived. But a person does not pay money to all of them! And they accept key messages from no more than 10-100 brands.
Noise? Noise! Noise!!! How to stand out in an oversaturated media landscape?
I won’t say it’s easy. Overall, it's simple, but it’s not easy to take the plunge. First, stress out and sacrifice reputation in the moment, but win strategically. The main thing is not to be afraid to go beyond the limits.
How to come up with an Idea that will promote itself?
How to get a brand in the media without advertising investments?
How to defeat competitors in the minds of customers when you have only brains and they have large budgets?
How to gain an additional advantage in the "red market" - informational leadership? Do you know the story of a bank that everyone thinks is in the top 5, but it’s actually in the top 100? The power of marketing and PR!
After reading this book, you will not only look at the news differently, but you will also learn how to create it.
The author’s mission is to increase the number of positive news in the world and in Russia! Are you with us? Read the book and apply its secret magical knowledge quickly!
Author: Роман Масленников
Printhouse: Feniks
Series: Вершина успеха
Age restrictions: 18+
Year of publication: 2024
ISBN: 9785222416860
Number of pages: 287
Size: 242x171x18 mm
Cover type: hard
Weight: 500 g
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