Personal Brand from Scratch. A Practical Guide to Career and Business Promotion

To be successful in your field, you need to make a name for yourself in a way that people will believe in you. But how can this be done if the market is oversaturated with competitors, and gaining popularity with... the audience is difficult? There is a solution — create a name, a personal brand that will inspire trust from the audience. The book by Ekaterina Kondonova, a personal branding consultant, is a program for personal promotion that will help you develop your business and increase your earnings. The author thoroughly examines the main tools for promoting your Name and Brand on social media so that you can strengthen your position in the market and become indispensable to clients. You will learn how to create a media plan, content plan, press portrait, and much more! The book will assist in creating a personal brand in almost any field: from fashion to legal practice and medicine.