Principles and Paradoxes. 25 Years of Artemy Lebedev Studio

In October 2020, Artemy Lebedev Studio celebrated its 25th anniversary. This significant event was marked by the release of a book that gathered the main principles, rules, and paradoxes of the studio. The book discusses the approach to solving design... problems and illustrates with specific examples how design saves the world.The book "Principles and Paradoxes" is a treasure trove of valuable advice and extensive experience from the studio. The principles and paradoxes are described in detail and illustrated with examples of the studio's work.Some rules of work are already known to the general public, while others have been filtered from the internal studio atmosphere specifically for the book.